Some eye-popping statistics of King – maker of Candy Crush Saga
- Daily, 93 million users are playing Candy Crush Saga
- Game brings 600,000 USD in every single day
- Estimated yearly profits of Candy Crush is 230 million dollars
It means if Candy Crush continued with similar revenue stats, in next 5 years, it will bring 1 billion dollar.
Getting inspired with the success of Candy Crush, many mobile game developers entered the market with their puzzle games and hopes, but none of them hit the top stage or became able to earn that much revenue. If you are one of them and have failed to achieve success like this game, then make sure that you forgot to apply the Candy Crush rules. Making a game similar to Candy Crush is not enough; you have to go through its addictive user strategy to implement the same in your game.
Here is what you have to insert within your game in a Candy Crush Style.
Make it Nostalgic
Nostalgic is something emotional or inspired about the past. Candy Crush Saga is a world of colourful candies and sweets. You can’t stop your mind to think of those moments when you were mad for such candies and sweets. Indirectly, the game sends you few years back in your childhood memories without being noticed by you.
A psychological anchor
When people enter to Candy Crush, they feel full of the joys of spring by seeing those colourful candies and sweets. Candy Crush Saga kills two birds with one stone. At one side, candies throw you in your childhood memories, and at another side, they boost your happy hormones.
Unexpected Rewards
What is unexpected reward? Employees receive a mail of half day leave on Saturday, an extra discount at the time of paying shopping bills, sale at your favourite mall, etc., all are unexpected rewards. People are crazy behind unexpected rewards, that’s why they spend money on slot machines in Casinos – probably with an expectation of winning unexpected money.
Candy Crush has achieved mastery in providing unexpected rewards to users. While playing game, you will notice that your one unplanned candy move can lead you to win the game. You consider it as your luck or your mastery in game, but in actual it’s a master plan of game to make you happy and to convince you to pay for next moves.
Make it a frustration creator and reliever
First Candy crush frustrates users by not allowing them to win the level. It confuses them with each of their move, until they get ready to quit the game. When you become ready to quit, the game gives you a sigh of relief by letting you make a correct move. The cycle of creating frustration and removing it later goes on which makes the game extremely addictive. Users don’t like to remain frustrates all the time, also they get bored of remaining calm all the time – so Candy Crush entertain them constantly with frustration-creating and frustration-relieving cycle.
Make it Competitive
Candy Crush Saga is a Facebook connected game. All your Facebook friends are watching your scores. This game compares your scores with your friends to motivate you. Indirectly, this game puts you at competition with your friends. You will do your best to score more and to win more levels.
Make it a Self-Esteem Booster
Some habits raise self-esteem like taking a selfie, being kind, thinking positive, dressing nicely, inventing something accidentally, eating favourite food, etc. People love their habits that actually raise their self-esteem. And Candy Crush Saga is truly a self-esteem booster. Whenever a player win a level after making several attempts, he feels like a king of gaming world who never quits even after failing several times. He feels like having courage and a smart brain.
Candy Crush Saga is an interesting game but what makes it interesting is its trick to get attached with users’ psychological feelings. If you put the same in your game in a way that even users’ would not be able to determine what’s going on, then you can also hit the top stage.